Accelerating data-driven digital transformation

Business, governments, and nonprofits are attempting to keep pace with a rapidly changing environment, from new customer behaviours to a volatile risk landscape. In many cases, historical data and predictive models have become obsolete as new patterns and correlations have emerged. New consumer purchasing decisions in Retail, changing customer demand in Utilities, and credit risk in Retail Banking are driving change, making new data models all the more critical.

A Retail Banking CDO recently stated that his team had built 300 predictive models over 5 years, all of which are now irrelevant and must be rebuilt. Insurance companies are discarding their models across the board, from Churn through to Underwriting, as the historical data upon which these were based are now outdated.

Data teams require weeks to manually test for new patterns and insights and then build predictive models around their findings. Not only has the world changed by that time, but these insights are limited by their own human intelligence. Human analysts can only find correlations in data which they think to test, preventing their organisation from discovering deeper, hidden insights they may not have thought to consider.

Organisations are beginning to realise how important their data is and how crucial it is to use it to predict near term and decision support systems. To accelerate this journey of timely insights and drive impact, Adatis and SparkBeyond have come together in a shared vision of sophisticated technology solutions for data engineering and strategy.

‘’SparkBeyond and Adatis are unique in their ability to set up a cloud-based data ingestion service on Azure in days, not weeks or months, for clients and then identify the previously unknown patterns and correlations in hours, as opposed to Data Science teams taking weeks of manual testing, driving significant business or organisation impact against KPIs.’’, said Will Maunder-Taylor, Growth Lead EMEA, SparkBeyond.

“Adatis is extremely proud to be partnering with SparkBeyond”, noted Sophie Marshall, Head of Marketing and Alliances, Adatis. “This strategic partnership will enable Adatis to accelerate data driven transformation for our customers and unlock valuable insight from their data, by leveraging the SparkBeyond AI platform.”

Through this new partnership, both companies hope to accelerate data-driven digital transformation, which will enable clients to ingest data on Azure in a matter of days, utilising SparkBeyond’s software to:

• Combine internal siloed data sets, ingesting data from multiple on-premise and cloud sources
• Deploy a secure Azure-based platform
• Automatically enrich internal data with external data sets from open source maps (geospatial), weather, news, footfall, and mobility
• Test millions of ideas per minute to identify the key patterns and correlations behind business and organisational challenges, which data science teams typically miss and • never think to test manually
• Automatically adapt 24/7 to retain high levels of accuracy as customer behaviours change vs. rigid solutions or predictive models
• Visualise data in clear reports and PowerBI dashboards to be shared internally and externally

Adatis and SparkBeyond will be offering their services to a range of sectors and applications, including:

Insurance: Underwriting, Marketing Optimisation, Churn

Retail Banking: Credit Risk Scoring, New Customer Acquisition, Cross-Sell/Up-Sell

Utilities: Customer payment default, Churn, EV Charging Location Optimisation, Engineering Efficiency

Resource and Power: Gas Trading, Flaring Reduction, Procurement

Retail and CPG: Demand Forecasting and e-Commerce as an impulse channel

Government: Varied