Data-driven insurance: from mystery to mastery

Break away from static actuarial tables

AI mastery is a key competitive differentiator in intelligent insurance.

There’s no doubt that the changes to the insurance industry in the next ten years will be as profound as the effects of the digital revolution of the 1990s and 2000s.

This whitepaper explores how large incumbents harness AI to their advantage to counter the disruptive digital-native innovators, and shares the successes of early adopters in their AI implementation across the entire insurance value chain: from marketing and distribution, underwriting and pricing, to claims management. This drives new customer experiences, products, and operating models.

Drawing on the analysis of the opportunities and applications of AI in the insurance industry, SparkBeyond and Microsoft curated insights from MetLife, ErgoHestia, Sompo and others, to explore relevant case studies in which AI creates business value, including:

Automated underwriting
Customer journey analytics
Claims automation
Lead scoring
Fraud and subrogation

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