Fintech Sun Finance and SparkBeyond: Redefining Hyper- Personalization with Generative AI

Fintech Sun Finance and AI Innovator SparkBeyond have joined hands to develop an AI solution leveraging large language models to produce personalised marketing content based on customer insights directly derived from structured data, with a final touch of curation by marketing experts.

Meeting the market's demand for constantly improving customer experiences, Generative AI emerges as the key enabler for comprehensive personalization throughout the customer journey. From acquisition strategies to cross-selling, up-selling, and churn prevention, Generative AI has the potential to empower businesses to seamlessly generate tailored and creatively nuanced messages at scale, enhancing customer engagement and conversion rates.

However, a significant challenge arises – Generative AI's inability to systematically derive crucial insights within enterprise structured data. Grasping the behaviours, preferences, and needs within a specific client base is essential, serving as the foundation not only for personalised content but also for content grounded in the knowledge about each customer which is currently hidden in large databases and which LLMs are unable to access in the way they can derive knowledge from large volumes of text. 

Enter SparkBeyond and its innovative Hypothesis Engine that autonomously & systematically mines structured data, extracting customer-level behavioural patterns, identifying micro segments, and presenting them in a format compatible with Generative AI. This end-to-end solution closes the loop.

The strategic convergence of Generative AI and structured data marks a groundbreaking shift, promising a hyper-personalised future in the finance landscape for Sun Finance.

"For us it has always been crucial to stay abreast of the latest trends in technology. We are collaborating with the best partners whose services align with our high standards, and this is exactly the case with us and SparkBeyond. With SparkBeyond, we have worked together to bring this cutting-edge solution to fruition thereby embarking on a Generative AI journey which can help us differentiate ourselves in the market compared to solutions using Generative AI without SparkBeyond. This approach leverages our data, SparkBeyond’s machine learning technology, and generative AI. As tech enthusiasts, we are excited to witness how AI-driven personalization can enhance customer engagement through tailored marketing communications. Projects like this prove that the tech realm is a vast playground where one can explore limitless possibilities with the right knowledge,” Roberts Vucins, Data Science Lead Southeast Asia at Sun Finance.